Did you know that romance publishers are trying to invade your brain?
Well, sort of. Companies like Harlequin, where Love Inspired books are housed, are constantly doing focus groups and market studies to figure out what readers want. They’ve got it down to a science… they know exactly what will hook a romance reader. In the industry, these appealing romance tropes are called “hooks.” Some sample hooks for readers of Christian romance are single dads, babies, nannies, cowboys, small towns, and ranches.
That’s why Love Inspired books have titles like “Small Town Nanny” or “Engaged to the Single Mom.” Titles like these put those appealing hooks front and center so that readers can see what they’re getting at a glance.
Months ago, my Love Inspired editor invited me to participate in a miniseries of books called “Christmas Twins.” I was thrilled, because who doesn’t like Christmas and twins? And the other authors in the series are absolutely wonderful: Patricia Johns, who writes fantastic Amish books, and Inspy’s own Deb Kastner, who’s cornered the market on handsome Texas cowboys. The books will be released in October, November, and December of this year.
And talk about hooks: all that market analysis has revealed that you, the inspirational romance reader, really like to read about:
- All things Amish
So it makes sense that the new miniseries titles are: Amish Christmas Twins, Secret Christmas Twins, and Texas Christmas Twins. Are you hooked by the hooks?
I think you’re going to love these books, and I think you should preorder all three as a Christmas present to yourself! During your busy days of Christmas preparation, three new, fun, inspiring Christmas books will arrive in your mailbox or on your e-reader! To help one of you do just that, I’ve giving away a $15 Amazon gift card. Just comment below. You could share your favorite romance hooks, or let us know whether these three covers did, in fact, hook you, or just tell us what you think about the whole idea of romance publishers trying to figure out and cater to reader preferences. Comment by Sunday night and you’ll be entered in the drawing to win.