Many years ago Valerie Comer asked the authors in our blogging group to provide a link to our author newsletter for the Inspy Romance website. She later asked us to provide information on our free reader magnet stories that are available for our newsletter subscribers. I had great intentions of creating a reader magnet for my author newsletter, and I never got around to actually doing it. There’s an Author Newsletter link in the Books section of our Inspy Romance website that features a dozen or more free stories from our blog members. It’s definitely worth checking out!
I do have a reader magnet drafted for Honor Me, my upcoming Chapel Cove Romance release that I’m currently writing. The reader magnet could be shortened into a prologue scene, and there’s always debate in writing circles regarding the wisdom of including or not including prologues. The main reason I’m keeping this potentially overly long prologue as a separate story is that it needs a trigger warning. Despite my heroine’s life being impacted in a major way by these past events, it doesn’t need to be included on-stage at the start of the book.
The readers who want to know more details about my heroine’s past and her complex back story will be able to learn more for free by subscribing to my monthly author newsletter. The readers who don’t want or need to know all the details can read the book and happily ignore the reader magnet story.
One marketing activity that’s rarely disputed these days is the importance for authors to have a newsletter email list. Laurie Larsen wrote a blog post in January that discusses author newsletters in more detail. There’s no right or wrong way for authors to set up and run their newsletters. The goal for authors is to connect and engage with readers, and provide valuable content.
Reader magnets provide value for email subscribers. I have a dedicated email account for what I call reader email news, and it’s where I receive book advertising emails and author newsletters. I’m happy to hand over my email address in exchange for a free story if I’m interested in sampling an author’s work. Or, if it’s the only way to receive exclusive content I really want to read. Sometimes I prefer to spend a couple of dollars and buy a book instead of obtaining it for free via subscribing to an author newsletter. I don’t have time to read author emails from every author I like to read. Thirty seconds or less of skim reading each email in my reader news account is normal for me. If something catches my attention, I’ll read that section in more detail.
Love, Faith & Tender Kisses is a multi-author box set that’s on sale for 99 cents until the end of March. The collection includes a few novellas that are currently or were previously available as reader magnets.
Last Flight Home by Milla Holt, a novella from her Color-Blind Love series, is her free reader magnet that’s listed on our Inspy Romance Author Newsletter web page.
Inspy Romance author Carolyn Miller has written a brand new prequel novella for the box set collection, Originally Yours, that introduces her Original Six Hockey Romance series.
Lisa Renee’s novella, Fake Engagement Mistake, the prequel to her Christian romcom series set in Clear Creek County, Colorado, is available as a standalone ebook and audiobook as well as her free reader magnet.
Autumn Macarthur’s novella, Imperfectly Proverbs 31, from her Huckleberry Lake series, is available as a standalone ebook, audiobook, and is also her reader magnet. Autumn has set up a new free reader magnet gift for subscribers who join her newsletter list via links in Love, Faith & Tender Kisses.
Lorana Hoopes’ novella, The Billionaire’s Impromptu Bet, from her Sweet Billionaire’s Second Chance Romance series, is available as a standalone ebook, audiobook, and paperback, and is also her reader magnet.
Meredith Resce’s novella, Falling for Maddie Grace, is available as a standalone ebook, paperback in a novella collection, and was previously her reader magnet.
My story in the collection, His Perfect Catch, was written back in 2015 as a prequel novella for a future Aussie CCR series set in Australia. The novella is currently available as a standalone ebook, and was previously in SPLASH! multi-author box set. It’s on my to-do list to eventually write and publish my Sapphire Bay series, which is when His Perfect Catch will be promoted to reader magnet for the series.