I was working on a webinar recently, and while the webinar isn’t specifically about giveaways, the subject does come up.
Authors sometimes think of a giveaway as an opportunity to sell copies of their books. In reality, though, giveaways rarely result in sales. They generate name recognition, and depending on how it’s set up, a giveaway can give an author new subscribers to their newsletter, followers on social media, or other perks. When people, however, enter a giveaway with the hope of receiving something for free, they don’t generally turn around to spend their hard-earned money on that same item.
Authors have many reasons for giving their books away, but the reasons themselves aren’t what I want to talk about today. Instead, I want to talk about the act of giving away a book.
The way I see it, when an author gives away a book, she is giving away grace. She is sharing the story God placed on her heart and hoping that the heart of her reader will be as touched by it as she was. She is sharing whatever bit of wisdom God showed her as she penned the story. She is imparting on her reader the very grace that God poured out on her as she created characters and gave them life.
When it comes to Christian writing, whether the author intends it or not, a book giveaway is always about giving away grace. Whether it’s Christian romance (and you know I’m all about the romance!) or a book on Christian living, some aspect of who God is gets imparted through the written word. Every story written whose goal is to glorify God while also entertaining readers has to share some truth about God, and it’s in that truth that we find grace.
That got me to wondering, though. What about readers? How do you think about book giveaways? Have they become something that is automatically expected? Are they a nuisance? Do you look forward to giveaways, or are there just so many of them that it’s hard to get excited anymore?
I really would love to hear what you think, so please comment with your thoughts on book giveaways.
In keeping with the topic at hand, one commenter will be randomly selected to receive an e-book copy of Skye, Rainbow Falls book #1. :-)
Rainbow Falls…where life is lived in full color.
Skye Blue is tired. She’s worn out from days spent doing what’s expected of her while her heart longs for something else. It doesn’t help that the past has colored her every decision with guilt and fear. When Skye reaches her limit, she packs a bag and runs away from it all…and headlong into Sam.
Sam Madison is a battle-hardened former Marine who can face an enemy combatant without blinking. He is also a man dedicated to serving God by working with those military vets that society often rejects. Samaritan’s Reach, a place that houses and retrains homeless veterans, is the start of Sam’s dream — but an overreaching City Council threatens everything.
How can love develop between a woman who hides from her problems and a man who has never considered backing down?